Nitro’s New $15 Million

Find out why media in Australia and across the world were all over Nitro’s massive round of funding.

Food for Families 2014

Keep Left helped make the 2014 Appeal one of the biggest yet!

Tassal Becomes a World First

Tassal has done something no other salmon company has done before…and Keep Left made sure the world found out

 

FIJI Water partners with Keep Left

Known for its iconic square bottle, FIJI Water is the water of choice among discerning consumers.

Public Relations | Social Media | Content Marketing

At Keep Left we’re all about great ideas, executed well.

A long-standing independent public relations agency, we’ve been helping brands and businesses successfully communicate with their audiences since 2001.

As cross-media communicators, we firmly believe in the fundamentals of traditional media relations, while simultaneously bringing our clients into the right digital and social media conversations.

We pride ourselves on combining creative left field thinking with strategic left brain processes and specialise in the following areas:

  • Food PR &Drink PR
  • Retail PR
  • Health & Beauty PR
  • Property PR
  • Social Change PR
  • Tech PR
  • Franchising PR
  • Corporate PR

Read more.

 

PR in the 21st century

By Gillian Yeap

It’s been over a week since I attended CommsCon but my mind is still full of the many insights delivered from the various speakers that day. From streams on content marketing and social media trends, to issues management and the art of new business pitching – the program certainly packed a punch.

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One of my biggest problems on the day was deciding which stream I’d attend. Luckily, our CEO had the content and digital side of things well and truly covered. She had the slightly more exciting gig of attending SXSW (you can read about some of her key learnings here).

One of the most interesting sessions was the stream on how modern PR agencies today are re-inventing themselves and building new revenue streams. In a world where earned, paid and owned media are becoming increasingly intertwined, one of the key challenges for our industry is how we evolve our businesses so we stay relevant. And with that comes the challenge of the type of people and skillsets we need to consider.

Today, public relations programs have to go beyond traditional media and also consider digital PR, influencer engagement, social media strategy and content production. It begs the question – what type of consultant do we then need to employ? We want the millennial PR professional to be prolific on social media, to know who’s who in the online influencer space and to understand how content such as video can amplify our story-telling. And let’s not forget that we still want them to have a really strong understanding of traditional media.

Is it too much for us to expect the millennial consultant to have all these skills? If so, where do we draw the line? Do they also need to have basic production skills? Is a high-level understanding of website development and data analytics required?

Or do we accept that in an increasingly digital world, PR professionals can’t possibly know everything anymore, and we have to start bringing in specialists – or partner with agencies who have these specialists. People with different skill sets, such as community managers, content producers, data analysts and website developers.

For most of the members on the panel, it was the latter – though interestingly, one of the speakers mentioned that his best community manager was also the best team member to pitch a media story, because she had an understanding of the bigger picture.

It’s an interesting debate. I don’t think that as an industry, we’ve quite nut it out just yet. But whether we choose to partner with experts, employ specialists or all upskill, one thing is clear. While clients today still want traditional media, it’s now part of a broader mix.

A few years ago, the most common way of business expansion was through sectors – we certainly experienced this at Keep Left, where we evolved our core specialisation in food & drink PR, tech PR, franchising and corporate PR to also include strong credentials in property PR, beauty PR and not for profit PR.

However PR today is all about the services we provide alongside traditional PR. Whether it’s digital, content, design or production – it doesn’t have to be all of these. But if we don’t start firming up concrete strategies for including at least some of the above in our toolkit, we’ll run the risk of being left behind.

 

What we’ve been up to lately

Bakers Delight

Bakers Delight Bundraiser Day raising dough for sick kids

In the lead up to Easter, Keep Left helped Bakers Delight kick off their annual Bundraiser Day campaign. This involved a full service media campaign to drive publicity and fundraising across the country. Supported by the stellar effort of more than 600 bakeries, this year’s campaign raised $150,000 for hospitals across Australia.

Yorkshire Brewery

A truly spectacular development

Melbourne developer SMA Projects has selected Keep Left to launch the heritage inspired Yorkshire Brewery site, their latest luxury residential development in Collingwood – on sale soon!

Josh Guest b2cloud

Going geek-chic with Google Glass

Keep Left has been working with app developers b2cloud to leverage their position as the experts on Google Glass and other wearable technology.  We secured a keynote speech at ad:Tech and a host of business media including a front page feature in The Deal magazine, an interview on Sky Business and an opinion piece in BRW.

 

Latest blog entry

How to phase-out the issues management frenzy

April 16, 2015 by Verity

Even if you don’t have much experience in issues and crisis management, you’re probably still familiar with the basic steps... Read More →

 
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Since 2001, Keep Left PR has been helping brands and businesses successfully communicate with their audiences. Based in Melbourne and operating nationwide, call us today to see how our agency can help you. Read more +