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Keep Left:
The best of both worlds
The internet underwent a major shake-up in mid-June that will see web addresses expand beyond .com to 1930 new domain names. A key player in this transformation is ARI Registry Services.
Keep Left worked hand in glove with ARI to manage the communication over this period and helped ARI capture significant share of voice in Australian and international media. 150+ pieces of coverage resulted in a web traffic increase of nearly 400%.
Women in developing countries are held back by the burden of walking – whether to collect firewood, or water or to simply get to school. Keep Left is working to support CARE Australia’s – Walk In Her Shoes – launching in March 2013.
The initiative is encourages women to raise money by walking 10,000 steps a day. Keep Left is coordinating the engagement of prominent women as ambassadors, as well as undertaking the publicity and news feature placement for the event.
Roaming Cow is a new FMCG brand to hit supermarket shelves. Keep Left was engaged to introduce media to a new taste sensation.
Product drops and taste tests have resulted in strong editorial coverage. Feature development included using market research and commentators to create strong storylines; and together with a comprehensive blogger engagement program, this has resulted in the successful launch of a challenger brand.
42 Moray Street
Southbank VIC 3006
© 2012 Keep Left
P 03 9268 7800
F 03 9268 7870
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